The singer could call it "I'm so happy."

In the lead-up to the song's release, Halsey, using the pronouns he and she, fought and won a small but significant battle with her record label, Capitol. Doing so has thwarted musicians who feel overwhelmed by executives from supplementing their creative efforts with social media posts, especially on the wildly popular and music-rich platform TikTok.

Stan Halsey focuses on this two-way relationship with TikTok – and its 1 billion users – which has the power to dig for stars while feeling less like an artist and more like a retailer offering a product.

In case you missed the scandal, here's the summary: In late May, Halsey reported on TikTok that the label was refusing to release "So Good" unless the singer made a viral moment for it, which Halsey did. To hold the high ground. is "false." I've been in this industry for eight years and have sold over 165 million records. My record company says I can't release them unless they can fake a viral moment on TikTok," Halsey wrote, echoing the '80s when an artist didn't can remove one without a screaming music video. "I just wanted to make music, man. And I deserve better; I'm tired."

Few artists think like that, ranging from big names Ed Sheeran to Florence Welch. But, ironically, Halsey's complaint went viral, and a week later, the label changed course.

"@Halsey, we love you and are here to support you. "We are committed to releasing So Good on June 9, 2022," Capitol Records tweeted on May 31. "We are the first contractor company to encourage open dialogue. We have nothing but a desire to help each of our artists succeed, and we look forward to continuing this critical conversation.