Viewers say she doesn't eat food in the Beyond Meat commercial - so Kim Kardashian shared some behind-the-scenes footage from the video to prove them wrong... But, first, Kim Kardashian had to clear up some rumors about her new title as the first Beyond Meat Taste Advisor.
On Tuesday, the 41-year-old Kardashians star shared behind-the-scenes footage from her Beyond Meat ad on Instagram after viewers claimed she wasn't eating the food in the ad.
The SKIMS founder first got an adverse reaction when he posted an advert for a plant-based meat company on May 24. Even though tasting is in Kardashian's job description, fans quickly point out that she doesn't seem to be doing much in the ad. Comments on his post included "Hamburgers don't bite" and "I didn't buy them because you don't eat them." But on Tuesday, Kardashian posted several videos to her story on Instagram to prove she was right. Hence, beyond Meat products, although the final version of the ad only shows him posing with food.
"Guys come on," he wrote in the video, which shows him eating various plant-based foods such as burgers, sausages, tacos, and chicken crackers from the promotional photo. In a statement for the first campaign, Kardashian said, "I have focused on using more plant-based products, and I can tell you that Beyond Meat is my absolute favorite - I love how all of their products taste great; they are delicious. Also suitable for my family and me. As my fans know, my fridge and freezer are full of Beyond Meat products, and I love being featured on campaigns as a taste advisor to inspire people to include Beyond Meat in their diets.
The entrepreneur has been committed to plant-based nutrition and Beyond Meat products for several years. Last year she even shared her vegan taco recipe made with Beyond Meat on Courtney Kardashian's sister's lifestyle blog, Poosh.