Beauty, Rarity and Durability are traits shared by gemstones.
Form of the gemstone, its color, clarity and reflection of light (Luster) together
determine Beauty of the stone.
“Beauty lies in the eye of the beholder”. Beauty is subjective, in as much as, it is a
matter of personal taste. A gemstone can be beautiful in its natural, unfaceted
state. More often than not, faceting and polishing the gemstone enhances its
natural beauty.

A well cut, polished gem attracts all eyes to itself while a poor cut will ensure the
gem loses its potential value and aesthetic appeal. Faceting ensures maximum
reflection of light from each facet as well as surface reflection which in turn
optimizes color and Brilliance, also termed Fire of the stone.
As we can understand, faceting and polishing a gem reveals its optimum beauty.